corporate/Explainer Voiceover
As far as I can tell, if there’s some sort of business backing behind the project and it’s internal, we call it Corporate Narration. Add a perky ukulele track, reveal your video to the public, and it’s an Explainer. I don’t know… I don’t make the rules.
Hiring a Voiceover Artist to layer some speech onto your video, helps people connect to it, whether they’re employees or customers.
It’s unfortunate, but in the age of Social Media where content is limitless, videos with just music (or even worse, without any audio), simply don’t register the same emotional connection they once could.
How much do corporate voiceovers cost?
Corporate VO pricing is the second-easiest to size up, after E-learning. Generally you can expect fees like:
up to 1 minute: £200
up to 3 minutes: £300
up to 5 minutes: £400
These prices (like all prices on this website) only apply to UK domestic jobs. Purchasing power varies all over the globe, and I think fairness in an unfair world is only… fair. So, international clients receive adjusted estimates.
WHY HIRE GEORGE FOR YOUR CORPORATE VOICEOVER?
The world moves fast. Long gone are the days of the neutral, emotionless corporate videos which sound like a mid-Atlantic Robot who doesn’t really want to be there.
In the modern environment, companies and corporations like to seem personable, relatable, and empathetic. Whether they are is a different story of course, but they do want to seem that way. Maybe for legal reasons.
I can deliver that. An authentic, everyman voice that gets the point across, without being stuffy, or overly pandering.
The British accent does still have some lingering respectableness to it, but my version of it avoids the pitfalls of being too posh and too ‘English’, which is soon going out of fashion.
Clarity is also key to Corporate work. It’s mainly to convey information, not necessarily to convince people of your viewpoint. I speak at a good pace, fast enough to keep people engaged, but not rushing so as to distract from the point.
What is Corporate Voiceover?
Audio-Visual media is being churned out all the time by companies, looking to convey top down decisions or strategies in a way that can’t be misinterpreted.
It’s generally accepted as the best medium to disseminate information. Employees being notified of legislation changes (Explainer)… a conglomerate telling civilians in its region about a new initiative (Corporate)… or, those answerphone messages you hear at every firm, ever (IVR).
They’re all Corporate jobs, steady and clear.